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PANTONE VIEW Color Trend: Energizing Orange

Located between red and yellow on the color wheel, orange is named for the fruit, derived from Sanskrit. In the chakra system, the Hara center in the abdomen is orange. Associated with sunshine and abundant in nature from autumn shades, flowers and fruits, to foxes, butterflies and goldfish, orange is seen as energizing, invigorating and also authentic. Infused with brown undertones, oranges grow more earthy and comforting in their associations. With our lives becoming more technology focused, a rich palette of rusty orange and copper tones reflect our nostalgia for more natural lifestyle choices.

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