Swarovski Innovations


Numbed and bored by today’s technology driven world, we opt to refocus on the human element with its emotional, intellectual and spiritual demands. Craving connection, seeking authenticity and desiring the real, we travel the world — experiencing new cultures and exploring new regions in order to learn, grow and ultimately find happiness. Gap-year travels, adventure journeys, “snackable” holidays or luxury seafaring cruises confirm the new experience consumer for whom traveling is more than just going to a different place — it is about creating new meanings, and making the best of life.
This season we highlight new ways of fulfilment and satisfaction through travel experiences that transform us, bringing an element of joy to our lives.


Deep and evocative, like an homage to cobalt skies and sapphire seas, Swarovski presents Majestic Blue: the color of lasting memories. Pure and with a deeper hue and more intense sparkle than any previous shade of blue, this color is ideal for costume jewelry, apparel, and accessories. Now available throughout the entire product range, the possibilities with this luxurious crystal shade are as wide open as the skies.


Like a chandelier suspended from a beautiful ceiling, this chute of crystals is the perfect eye catching element for jewelry or accessories. The Fine Rocks Tube is the culmination of fashion-forward thinking for the creation of new hybrid beads for highly individualistic designs. Featuring a pavé look with highly refined surface brilliance with double-pointed chatons, these special elements are available in a variety of colors and effects. Application is easy: Sew on or use as a bead.


Choose your sequence and go: Geometric Flat Backs will jumpstart your design, energizing your pattern with form, energy, unity and balance. Infinitely combinable and featuring classic shapes with simple cuts, these versatile elements are perfect for crafting decorative designs or ornaments with repeatable patterns.


Versatility never goes out of style. Neither does simplicity. Featuring a multilayer round cut ideal for creating the look of fine jewelry without the need for a setting, this classic gemstoneinspired crystal features 49 lustrous facets for brilliance that stands the test of time. This round pendant is ideally suited for jewelry and hand-sewn apparel and accessories.

Previous seasons' Swarovski innovations


Fall/Winter 2018/19

Spring/Summer 2018
Nouveautés de Swarovski Automne/Hiver 2017/18
Fall/Winter 2017/18
Spring - Summer 2017
Spring/Summer 2017
Fall/Winter 2016-17
Fall/Winter 2016-17
Swarovski pre-season Innovations Spring-Summer 2016
Swarovski pre-season Innovations
Spring-Summer 2016
Spring - Summer 2016
Spring/Summer 2016

Fall/Winter 2015-16
Fall/Winter 2015-16


Pre-Season Fall/Winter 2015-2016
Spring/Summer 2015
Spring/summer 2015
Pre-Season Spring/Summer 2015
Fall/Winter 2014-2015

Spring-summer 2014 Swarovski innovations
Spring/summer 2014

Pre-season Fall/Winter 2014-2015

Spring-summer 2012 Swarovski innovations
Spring/summer 2012

Swarovski Innovations Fall/Winter 2012-2013
Fall/Winter 2012-2013

Spring-Summer 2013
Spring/summer 2013

Crystal Pearls Neoncolors
Summer 2012
Crystal Pearls Gemcolors
Automne - hiver 2013-2014
Fall/Winter 2013-2014