Renowned for creating beautifully crafted crystals, Swarovski’s innovations are driven by stories that capture the defining mood of the moment in ways that have meaning. Products are developed that speak, have a voice, and have relevance to the world in which we live. They offer a glimpse of a radiant future.
Swarovski’s innovations tell our story, share our beliefs, and highlight our desires—this season, our story is the need for New Perspectives. We live in an age of disruption, and Spring/Summer 2018’s crystal innovations reflect the value revolution that is taking place as we seek to redefine ourselves. Old dividing lines are being broken down—between luxury and street, the natural and the digital, male and female, and even between opposing belief systems. Driven by the Millennials and Generation Z, their message is loud and clear: We need a new world order.
Tired of the labels, diversity in looks and aesthetics is becoming the norm. Generation X, the first truly individualist generation to rebel against stereotypical thinking, is actively redefining middle age, pushing towards individualism and non-conformity. Generation Y and Z, meanwhile, are turning everything we held true in the past on its head, eradicating labels from fashion, lifestyles, gender, and even religions.
In our new world, women are redefining themselves and their position in society (seen in the rise of being single); men are fronting makeup campaigns for traditional women’s cosmetic brands; male models showcase women’s clothes in advertising and on catwalks; and the natural and the digital are merging.
This need to connect, to create, to make ourselves heard, to give ourselves a voice, to right the wrongs and repair the injustices is front and center. Fearful of the future, but dedicated to making society a better place, the desire to bring some light and color to our world is of more importance than ever before.
The story behind Swarovski’s Spring/Summer 2018 crystal innovations focuses on the need for New Perspectives. Four new trends characterize the mood: Gang Star, No Normal, Hacked Nature, and Spell Bound
The three new crystals—Tilted Chaton, Tilted Spike, and Tilted Dice—are miniature works of art beautifully suited to jewelry pieces. The multilayered cut combines partly coated effects with precision-cut surfaces, creating a fascinating optical illusion. It’s an ultra-contemporary look that is perfect for a variety of elaborate patterns.
The Skull Flat Back is the perfect match for edgier styles, satisfying the need for “bling” in street-inspired designs.
The new Crystal Iridescent Blue Pearls reflect the emerging gender-neutral, active-streetwear style fusion. Launched in two tones, they symbolize the need to reconvene, reconnect and ultimately belong—even in the midst of stark urban landscapes.
No Normal Trend
Metals are manipulated into complex meandering forms that appear to be unique and bespoke, and pieces are designed to look like extensions of the wearer’s body. Sculptural elements juxtaposed with the delicate beauty of radiant crystals create a dramatic fusion of edgy and graceful.
The Chris Bangle Designer Edition, featuring the new Tilted Chaton, Tilted Spike and Tilted Dice Fancy Stones, can be used as a pendant centerpiece for rings or earrings, or as part of an elaborate futuristic textile design.
The Square Family’s Pyramid, Square and Base Flat Back reflect the new design principles of flexibility and modularity, offering endless ways to create mold-breaking surface effects.
Hacked Nature Trend
Dramatic surfaces are created using new synthetics and clustered crystals for a hyper-sensorial effect. This desire for heightened sensory experiences is answered in the new Shimmer effect, blending a futuristic gleam with bold crystal colors in nature-tech hues.
It is joined by a new range of Shiny LacquerPROeffects that updates classic summer tones with a hyper-real edge for styles with bold expression.
Spell Bound Trend
Jewelry is designed to balance the body using the healing properties of crystals and the mysticism of metals. Symbols with a dark, dramatic baroque opulence come out from the shadows. Metallic finishes have a mysterious iridescence, with blends of green, blue, silver and violet creating magical yet esoteric pieces.
The celestial shimmer of Crystal Galuchat’s scaly surface is unlike anything else. A nostalgic vision of the past sees baroque redefined in forward-moving fashion: The Baroque Bead pays homage to the grandeur and beauty of history with its sublime crystal detailing, while the Baroque Mirror Fancy Stone provides a new format for historical designs.